Best crm for marketing agencies (2026)
Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.
Picks are listed by use case, not ranked by score. We match each tool to the job its published plans are priced for.
For running many client accounts: HighLevel
| HighLevel plan | Monthly | What HighLevel lists |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts and users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, phone and email rebilling at cost (no markup), basic API |
| Founder (formerly Agency Pro; the FAQ still says "Pro Plan") | $497/mo | Everything in Unlimited, SaaS Mode, rebilling with markup |
| Enterprise | custom | Premium support, White Label Mobile App, HIPAA, enterprise reporting |
Billed monthly; no yearly plan listed (checked Nov 4, 2026).
Figures as of Nov 2026, from the vendor's pricing page.
See HighLevel plans (affiliate link: we may earn a commission)
For a per-user sales pipeline: Close
| Close plan (per user) | Monthly | Yearly (per month) |
|---|---|---|
| Solo | $19 | $9 |
| Essentials | $49 | $35 |
| Growth | $109 | $99 |
| Scale | $149 | $139 |
Visit Close (affiliate link: we may earn a commission)
For a low per-user entry price: Nutshell
| Nutshell plan (per user/month) | Monthly billing | Annual billing |
|---|---|---|
| Foundation | $19 | $13 |
| Growth | $32 | $25 |
| Pro | $49 | $42 |
| Business | $59, annual billing only | |
| Enterprise | $79, annual billing only | |
Nutshell lists these add-ons: Marketing from $49/mo, Engagement $16/user/mo, extra email $5/mo and SMS $15/mo.
Figures as of Nov 2026, from the vendor's pricing page.
Visit Nutshell (affiliate link: we may earn a commission)
Also considered: Keap
| Keap item | Published price |
|---|---|
| Base plan | "Starting at $320/mo (billed $3,195/year)", checked 2026-11-04, includes 2 users |
| Extra users | $39/mo each |
| Text marketing tiers | included tier, then $24 / $39 / $79 / $139 / $279 per month (US only) |
| Overages | $0.015 per text, $0.01 per voice minute |
| Early termination fee | $299 on annual contracts |
Figures as of Nov 2026, from the vendor's pricing page.
Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.
Last checked 2026-11-04 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.
Sources
- HighLevel pricing page (last checked 2026-11-01)
- Close pricing page (last checked 2026-11-01)
- Nutshell pricing page (last checked 2026-11-01)
- Keap pricing page (last checked 2026-11-01)