Best call tracking software (2026)

Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.

Call tracking shows which ad, keyword or campaign made the phone ring. For an agency, that is how you show clients that calls came from your work. This page lists what vendors publish, from an agency angle: multiple client accounts, reporting and white label. Picks are by use case, not ranked by score.

For agencies tracking many clients: WhatConverts

WhatConverts tracks calls, forms and chats and reports which campaigns produced each lead. It sells unlimited-account plans built for agencies, plus a white-label option. Prices are monthly; no annual option is listed.

• Usage is metered against a monthly credit included with each plan ($30 on single-account plans; $250 to $400 on unlimited-account plans).
• Plus adds form and chat tracking plus Google Ads, Bing and Analytics integrations; Pro adds report builder and scheduled reports; Elite adds multi-click attribution.
• White label (your branding on the dashboard and emails) is +$50/mo.

Source: WhatConverts pricing page, last checked 2026-11-01.

Visit WhatConverts (affiliate link: we may earn a commission)

CallRail alternatives and other names you will see

CallRail is the best-known name in this category. The vendors below appear on Google's US results for call tracking searches (checked 2026-11-01). All their paid plans also bill usage (numbers, minutes, messages and similar) on top of the plan fee. Listed in no particular order.

CallRail

• Every plan includes 5 local numbers and 250 local minutes; Complete plans add 1,000 form submissions.
• Extra local numbers are $3 and toll-free numbers $5; toll-free minutes are $0.08 and SMS $0.03.
• Yearly billing is paid up front. White label is not stated on the pricing page.

Source: CallRail pricing page, last checked 2026-11-01.

CallTrackingMetrics (CTM)

• All plans bill usage on top and include unlimited users.
• Marketing Pro is described as agency-friendly with white-label options and 25 sub-accounts (+$50/mo per extra pack of 25). Sales Engage has unlimited sub-accounts.
• Admin features listed: client signup pages, client price mark-ups and agency roll-up reports.

Source: CTM pricing page, last checked 2026-11-01.

Nimbata

• Usage is billed per answered call, not per minute.
• The Agency plan is the one for clients and locations, with unlimited seats and projects.
• White label is a $55/mo add-on on Pro, Marketing and Agency.

Source: Nimbata pricing page, last checked 2026-11-01.

AvidTrak

• Billed every 30 days; no annual price is shown on the page. Usage beyond the included amounts is billed.
• A $20 refundable account deposit applies when you subscribe.

Source: AvidTrak pricing page, last checked 2026-11-01.

800.com

• 800.com describes Enterprise as best for agencies and high-volume teams.
• No white-label pricing is listed.

Source: 800.com plans page, last checked 2026-11-01.

What agencies should compare

• Account model: per-client pricing versus one plan covering unlimited client accounts.
• Usage: numbers and minutes are often metered on top of the plan fee.
• Reporting: scheduled client reports and ad-platform integrations.
• White label: whether clients see your brand or the vendor's, and what it costs.

For the rest of an agency stack (CRM, social and reporting), see marketing agency software.

FAQ

What is the best call tracking software for agencies?

It depends on how many client accounts you run. WhatConverts publishes unlimited-account plans from $500/mo; its single-account plans start at $30/mo. We publish no ratings.

What are the CallRail alternatives?

Names that appear in Google results include CallTrackingMetrics, Nimbata, 800.com, AvidTrak and WhatConverts. Their published prices are above.

What is call tracking?

Call tracking assigns phone numbers to ads, campaigns or web pages, so that each inbound call can be traced to the source that produced it. Calls are logged, and some tools also record or transcribe them.

Are there costs beyond the plan fee?

Usually, yes. WhatConverts meters usage against a monthly credit included with each plan. CallRail, CTM, Nimbata and AvidTrak also bill usage on their paid plans, such as extra numbers, minutes or messages; Nimbata bills per answered call rather than per minute. 800.com lists included minutes and numbers per plan. Check each vendor's pricing page for current rates.

Can I put my agency's brand on it?

WhatConverts lists white label at +$50/mo.

Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.

Last checked 2026-11-01 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.