Marketing agency software (2026)
Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.
Agencies usually need client CRM, funnels and sites, messaging, scheduling and reporting. Here is what each option publishes.
HighLevel (all-in-one)
HighLevel lists these core features on every plan: website and funnel builder, CRM and pipelines, email and SMS, calling, workflows, calendars, forms and surveys, social planner, ad manager, reputation management, payments and invoicing, courses, communities, a mobile app, an API, and AI tools. Email, SMS, calling and AI are usage-based.
| HighLevel plan | Monthly | What HighLevel lists |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts and users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, phone and email rebilling at cost (no markup), basic API |
| Founder (formerly Agency Pro; the FAQ still says "Pro Plan") | $497/mo | Everything in Unlimited, SaaS Mode, rebilling with markup |
| Enterprise | custom | Premium support, White Label Mobile App, HIPAA, enterprise reporting |
Billed monthly; no yearly plan listed (checked Nov 4, 2026).
Figures as of Nov 2026, from the vendor's pricing page.
See HighLevel plans (affiliate link: we may earn a commission)
Nutshell (CRM with a marketing add-on)
| Nutshell plan (per user/month) | Monthly billing | Annual billing |
|---|---|---|
| Foundation | $19 | $13 |
| Growth | $32 | $25 |
| Pro | $49 | $42 |
| Business | $59, annual billing only | |
| Enterprise | $79, annual billing only | |
Nutshell lists these add-ons: Marketing from $49/mo, Engagement $16/user/mo, extra email $5/mo and SMS $15/mo.
Figures as of Nov 2026, from the vendor's pricing page.
Visit Nutshell (affiliate link: we may earn a commission)
WhatConverts (call and lead tracking)
WhatConverts tracks calls, forms and chats and reports which campaigns produced each lead. Prices are monthly; no annual option is listed.
| Plan | Single account | Unlimited accounts |
|---|---|---|
| Call Tracking | $30/mo | not listed |
| Plus | $60/mo | $500/mo |
| Pro | $100/mo | $800/mo |
| Elite | $160/mo | $1,250/mo |
- Usage is metered against a monthly credit included with each plan ($30 on single-account plans; $250 to $400 on unlimited-account plans).
- Plus adds form and chat tracking plus Google Ads, Bing and Analytics integrations; Pro adds report builder and scheduled reports; Elite adds multi-click attribution.
- The unlimited-account plans are built for agencies. White label (your branding on the dashboard and emails) is +$50/mo.
Source: WhatConverts pricing page, last checked 2026-11-01.
Comparing call trackers? See best call tracking software for agencies.
Visit WhatConverts (affiliate link: we may earn a commission)
Vista Social (social media management)
Vista Social handles publishing and scheduling, approval workflows, a unified inbox, reviews and reports across client social profiles.
| Plan | Monthly | Billed yearly | Profiles / users |
|---|---|---|---|
| Professional | $99/mo | $950/yr | 15 / 2 |
| Advanced | $199/mo | $1,910/yr | 30 / 3 |
| Scale | $449/mo | $4,310/yr | 70 / 4 |
| Enterprise | custom | custom | custom |
- White-label reports and dashboard are on the Scale plan only.
- Advanced adds custom reports and Zapier/Make connections.
- Listening is an add-on from $75/mo.
Source: Vista Social pricing page, last checked 2026-11-01.
Choosing a social tool for client accounts? See social media tools for agencies.
Visit Vista Social (affiliate link: we may earn a commission)
Vendasta
| Vendasta plan | Monthly minimum | Contract |
|---|---|---|
| Starter | $99/mo | not stated in our research |
| Professional | $499/mo | 1-year |
| Premium | $999/mo | 1-year |
Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.
Last checked 2026-11-04 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.
Sources
- HighLevel pricing page (last checked 2026-11-01)
- Vendasta pricing page (last checked 2026-11-01)