Social media management tool for agencies (2026)

Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.

An agency social media tool lets one team schedule posts, collect client approvals, answer messages and send reports across many client profiles. This is a sourced comparison of seven tools, built around the agency client workflow: plan, get approval, schedule, reply and report. Every price comes from the vendor's own pricing page. We have not used these tools ourselves. Picks are by use case, not ranked by score.

The tools at a glance

Sources: each vendor's pricing page, listed in the Sources box below, last checked 2026-11-01.

For agencies managing client profiles: Vista Social

Vista Social handles publishing and scheduling (including bulk scheduling), approval workflows, a unified inbox, reviews and reports across client social profiles.

• White label: white-label reports and dashboard, plus client profile connect, are on the Scale plan only.
• Advanced adds custom reports, Zapier/Make connections, advanced DM automations for lead capture and a custom domain for the Vista Page link-in-bio.
• Scale sells more profiles in packs of 10, and extra users can be bought.
• Add-ons: listening across social, web and news from $75/mo; employee advocacy is included for 3 advocates, then from $199/mo for 25 employees.
• Other listed features: DM automations, Ask Vista AI and Vista Work project management.

Source: Vista Social pricing page, last checked 2026-11-01.

Visit Vista Social (affiliate link: we may earn a commission)

Other agency social tools and their published prices

These tools appear on Google's US results for agency social media searches (checked 2026-11-01). Prices are from each vendor's pricing page. Where a vendor shows one price without saying how it is billed, we show it as stated and do not guess. Listed in no particular order.

Sendible

Users are unlimited on every plan. In Sendible's words from its pricing FAQ, white label is a paid add-on from $349/mo (Elite) or $800/mo (Enterprise); it is not available on other plans.

Source: Sendible pricing page, last checked Nov 2, 2026.

Cloud Campaign

Every plan lists unlimited users. Freelancer lists 7 social accounts per client. The CloudStudio add-on is from $99/mo.

Source: Cloud Campaign pricing page, last checked 2026-11-01.

Planable

Whether these are monthly or yearly-billed rates is not confirmed. User limits are not confirmed.

Source: Planable pricing page, last checked 2026-11-01.

SocialPilot

An extra account is $4/mo and an extra user is $5/mo.

Source: SocialPilot pricing page, last checked 2026-11-01.

Hootsuite

The billing period behind these prices is not confirmed. Hootsuite prices per user, so the cost rises with each team member who needs a seat rather than with each client. Standard caps you at 10 social accounts, which a multi-client agency can reach quickly; Professional and Advanced list unlimited accounts. Hootsuite also publishes a page aimed at agencies, which appears in Google's results for agency social media searches.

Source: Hootsuite pricing page, last checked 2026-11-01.

Buffer

Source: Buffer pricing page, last checked 2026-11-01.

Monthly-billing prices are not confirmed. Buffer prices per channel (one connected social profile), so cost scales with how many client profiles you connect. The Free plan is limited to 3 channels and 10 scheduled posts per channel, and Essentials covers 1 user. For a team, Team is the tier to check, though its user count is not confirmed here.

Hootsuite or Buffer?

On published pricing alone, they differ in what they charge for: Hootsuite charges per user and Buffer charges per channel. A small team with many client profiles should model both against its own numbers. We publish no ratings.

Scheduling for agencies

If scheduling is the main job, the limits that matter are how many posts and profiles each plan allows, rather than the inbox or reporting features. From the vendors' pages:

• Vista Social lists bulk scheduling on its plans.
• Planable caps posts per workspace: 60 a month on Basic, 150 on Pro, and unlimited on Enterprise.
• Buffer prices per channel; its Free plan allows 10 scheduled posts per channel.
• SocialPilot scales by connected accounts (7, 15 or 25 on the first three plans), with extra accounts at $4/mo.

Client workflow: what to compare

• Profiles and seats: how many client profiles and team users each plan covers, and what extras cost.
• Approvals: whether clients can review posts before they publish (Vista Social lists approval workflows).
• Inbox: one place to answer comments, messages and reviews.
• Reporting and white label: whether client reports carry your brand, and which plan unlocks it.

For call tracking, CRM and reporting, see marketing agency software. For white-label options across tools, see white-label marketing software.

FAQ

What is a social media management tool?

Software for planning, scheduling and publishing posts to several social networks from one place, usually with an inbox for replies and reports on performance.

Which Vista Social plan includes white label?

Only Scale ($449/mo, or $4,310/yr), per Vista Social's pricing page.

How many client profiles does each plan cover?

Professional covers 15 profiles, Advanced 30 and Scale 70. Scale sells more in packs of 10.

Are there costs beyond the plan fee?

Listening is an add-on from $75/mo, and employee advocacy beyond 3 advocates starts at $199/mo. Extra users can be bought on Scale.

What about other agency social tools?

Sendible, Cloud Campaign, Planable, SocialPilot, Hootsuite and Buffer publish the prices shown above. Their plans count different things (workspaces, profiles, accounts, users or channels), so compare them against your client count. We publish no ratings.

Which to choose

• Vista Social if you want approval workflows, a unified inbox, reviews and reports for client profiles in one plan, with white-label reports and dashboard on Scale ($449/mo, 70 profiles, 4 users).
• Sendible, Cloud Campaign or Planable if you prefer pricing by client workspace.
• SocialPilot if you want to grow by connected accounts ($4/mo each) and users ($5/mo each).
• Hootsuite or Buffer if your cost is driven mainly by seats (Hootsuite, per user) or by connected channels (Buffer, per channel).

Prices and limits are from each vendor's pricing page, last checked 2026-11-01. We publish no ratings.

See Vista Social plans (affiliate link: we may earn a commission)

Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.

Last checked 2026-11-01 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.