CRM for Coaches: Booking, Courses and Payments Compared
Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.
Coaches often need booking, payments, courses and a community. Here is what each platform publishes.
HighLevel
It lists calendars, payments and invoicing, courses and communities among its core features.
| HighLevel plan | Monthly | What HighLevel lists |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts and users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, phone and email rebilling at cost (no markup), basic API |
| Founder (formerly Agency Pro; the FAQ still says "Pro Plan") | $497/mo | Everything in Unlimited, SaaS Mode, rebilling with markup |
| Enterprise | custom | Premium support, White Label Mobile App, HIPAA, enterprise reporting |
Billed monthly; no yearly plan listed (checked Nov 4, 2026).
Figures as of Nov 2026, from the vendor's pricing page.
See HighLevel plans (affiliate link: we may earn a commission)
Kartra
Its plan cards mention appointment booking.
| Kartra | Essentials | Starter | Growth | Professional |
|---|---|---|---|---|
| Billed monthly | $59/mo | $119/mo | $229/mo | $549/mo |
| Billed annually (per month) | $52/mo | $99/mo | $189/mo | $429/mo |
| Contacts | 500 | 2,500 | 12,500 | 25,000 |
| Email + SMS | 10,000/mo | unlimited | unlimited | unlimited |
| Transaction fees | 5% | 0% | 0% | 0% |
| Custom domains | 1 | 1 | 3 | 5 |
| Pages / products / courses | 5 / 1 / 1 | unlimited | unlimited | unlimited |
| Team members | not stated | 5 | 10 | not stated |
| Extras listed | AI copy, funnel mapper | video hosting | funnel simulation, affiliate management, helpdesk | real-time funnel analytics, helpdesk live chat |
Kartra states a 30-day money-back guarantee.
Figures as of Nov 2026, from the vendor's pricing page.
Kajabi
It includes courses, communities and a branded app.
| Kajabi | Basic | Growth | Pro |
|---|---|---|---|
| Monthly / billed annually | $179 / $143 | $249 / $199 | $499 / $399 |
| Products | 5 | 50 | unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites / communities | 1 / 1 | 1 / 1 | 3 / 3 |
| Admin users | 2 | 11 | 26 |
| AI credits | 0 | 500 | 1,000 |
| Kajabi Payments fee | 2.9% + $0.30 | 2.8% + $0.30 | 2.7% + $0.30 |
Kajabi says "No hidden fees. No revenue sharing." It includes a branded mobile app and API, sells extra contacts in blocks of 25,000 for $125/mo, and states a 30-day money-back guarantee on every plan.
Figures as of Nov 2026, from the vendor's pricing page.
Systeme.io
It has a free plan with 1 course.
| Systeme.io plan | Monthly | Annual | Contacts | Funnels | Courses |
|---|---|---|---|---|---|
| Free | $0 | $0 | 2,000 | 3 | 1 |
| Startup | $17/mo | not confirmed yet | 5,000 | 10 | 5 |
| Webinar | $47/mo | not confirmed yet | 10,000 | 50 | 20 |
| Unlimited | $97/mo | not confirmed yet | unlimited | unlimited | unlimited |
Systeme.io describes annual billing as "2 months free". Unlimited also lists unlimited emails, automations, webinars, domains and websites, CRM pipelines capped at 100, and 0% transaction fees. All plans include unlimited emailing. A custom team plan is available by call.
Figures as of Nov 2026, from the vendor's pricing page.
Systeme.io's FAQ lists the Free plan as 2,000 contacts, 3 funnels, 1 blog, 1 course, 1 custom domain, 1 automation rule and 500 students, with no expiry and no card. All plans list unlimited sub-accounts (each with the main plan's limits), 0% transaction fees and free migration.
Add-on to consider: Manychat (chat and DM automation)
Coaches who get inquiries through Instagram or Messenger DMs may pair a CRM with a DM automation tool. Manychat is not a CRM or funnel builder. It automates conversations on Instagram, Messenger, TikTok, Telegram, WhatsApp, SMS and email, and it is an official Meta Business Partner.
| Plan | Monthly | Channels |
|---|---|---|
| Free | $0 | 2 |
| Essential | $14/mo | 2 |
| Pro | $29/mo | 3 |
| Business | $69/mo | all |
| Advanced | $139/mo | all |
Prices vary by billing country, and extra active contacts are billed per contact. Manychat lists no white-label option.
Source: Manychat pricing page, last checked 2026-11-01.
Visit Manychat (affiliate link: we may earn a commission)
Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.
Last checked 2026-11-04 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.
Sources
- HighLevel pricing page (last checked 2026-11-01)