HighLevel for Real Estate: Features, Playbook and Plans
Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.
HighLevel markets a real-estate setup of its all-in-one platform ("AI CRM for Real Estate Agents & Brokerages"). This page covers what HighLevel lists for it. To compare dedicated real-estate CRMs, see CRM for real estate agents.
Features HighLevel lists for real estate
- Buyer and seller tracking from inquiry to closing, with texts, email, calls, social messages and chat on one record.
- AI that answers calls and texts and engages website visitors around the clock (usage-based).
- Listing pages, property funnels, home valuation campaigns and open-house registration pages.
- Review requests after closings.
- Agent reporting, listed on the $497 plan.
HighLevel does not list native MLS/IDX in what we read. A user testimonial on the page mentions connecting IDX through a third-party tool.
The Real Estate Agent Playbook
HighLevel publishes a Real Estate Agent Playbook: a real-estate snapshot, website and offer-funnel templates, pre-built workflows, forms and calendars, social post and ad templates, and a setup guide and course. That is HighLevel's offer, not ours.
Plans
| HighLevel plan | Monthly | What HighLevel lists |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts and users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, phone and email rebilling at cost (no markup), basic API |
| Founder (formerly Agency Pro; the FAQ still says "Pro Plan") | $497/mo | Everything in Unlimited, SaaS Mode, rebilling with markup |
| Enterprise | custom | Premium support, White Label Mobile App, HIPAA, enterprise reporting |
Billed monthly; no yearly plan listed (checked Nov 4, 2026).
Figures as of Nov 2026, from the vendor's pricing page.
Starter includes 3 sub-accounts, per HighLevel's pricing page. The playbook page's FAQ says 2, but the pricing page is the current source.
See HighLevel plans (affiliate link: we may earn a commission)
Usage-based charges (phone, email, SMS and AI) are billed on top of the plan fee. HighLevel publishes the current rates on its own pricing page (see its usage pricing links). We don't quote those rates here.
We make no claims about leads, sales or income from using HighLevel.
Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.
Last checked 2026-11-04 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.
Sources
- HighLevel pricing page (last checked 2026-11-01)