CRM for Real Estate Agents: Wise Agent, IXACT and Follow Up Boss Compared (2026)
Research-based summary of vendors' public pages. We have not run hands-on tests, and we publish no ratings. We are an independent affiliate and do not speak for HighLevel or any other vendor.
Dedicated real-estate CRMs priced for individual agents and teams. For an all-in-one agency platform set up for real estate, see HighLevel for real estate.
Wise Agent
| Plan | Monthly | Yearly |
|---|---|---|
| CRM | $49/mo | $499/yr ($42/mo) |
| CRM + WiseSocial | $69/mo | $699/yr ($59/mo) |
| Enterprise (15+ agents) | custom (bulk licensing, white-label) | |
Wise Agent lists a flat rate for up to 5 team members on a shared login, 24/7 live support, free onboarding, and month-to-month billing with no contract. Add-ons include +5 team members ($20/mo), an extra login ($20/mo) and WiseText (1,000 credits $11/mo plus an $80 one-time registration fee).
IXACT Contact
| Plan | Annual plan (per month) | Monthly |
|---|---|---|
| Solo | $46.75 | $55 |
| Team leader | $46.75 | $55 |
| Team member | $28.90 | $34 |
IXACT includes an automated monthly e-newsletter, drip campaigns, social posts and 2,500 mass emails per month. Add-ons: Social Stream $20/mo, IDX Broker Core $50/mo plus $69 setup.
Follow Up Boss
| Plan | Monthly | Annual (per month) | Users included |
|---|---|---|---|
| Grow | $69 per user | $58 per user | per user |
| Pro | $499 | $416 | 10 (extra $49 / $41) |
| Platform | $1,000 | $833 | 30 (extra $20 / $17) |
Prices are before tax. Grow includes lead distribution, Smart Lists, Action Plans, call/text/email and a mobile app, with calling as a $39/user add-on. Pro adds unlimited calling and texting and team inboxes. Follow Up Boss lists no contracts.
BoldTrail (kvCORE)
BoldTrail does not publish prices. Its pricing page asks you to request a demo.
HubSpot
HubSpot pitches its free CRM ($0, 2 users) for real estate. It has no real-estate-specific plans. See HubSpot pricing.
Figures as of Nov 2026, from the vendor's pricing page.
Comparisons use each vendor's own published pricing. They are not statements by HighLevel, and the other vendors may describe their plans differently.
Last checked 2026-11-01 on the vendor's public US pricing page (USD, before tax). Prices change: confirm on the vendor site before you buy.
Sources
- Wise Agent pricing page (last checked 2026-11-01)
- IXACT Contact pricing page (last checked 2026-11-01)
- Follow Up Boss pricing page (last checked 2026-11-01)
- HubSpot pricing page (last checked 2026-11-01)
- HighLevel pricing page (last checked 2026-11-01)